Innovation Submissions
Submit Your Idea
Innovation Submissions

Have an Idea for an Existing Product?

If you would like to provide feedback or
suggestions on one of our existing
products, visit our Consumer Affairs
feedback form.

If you have a great new patented innovation let us know!

At Colgate we believe firmly in innovation and the continual improvement of our product line – it’s at the heart of our core values. We realize that you as consumers and inventors have a unique perspective on our products, so partner with us and let’s continue Colgate’s 200-year history of innovation!

Types Of Ideas We’re Looking For ...

In the oral health and personal care field, we’re looking for ideas like new active ingredients or delivery systems for toothpaste, toothbrushes, mouthwash, liquid soaps, body washes or under arm products. In the home care category, we’re especially interested in ideas that help maintain and restore surfaces in the home. And, for our Hill’s Pet Nutrition, Inc. division, we’re interested in better understanding animal nutrition and the way in which it can improve a pet’s health and well-being.

Who Should Submit an Idea?

•  U.S. or international patent holders
   ○ Representatives of patent-holding inventors
   ○ Published patent application holders
If you answered yes to the question above, we want to hear from you. Submitting patented ideas helps us evaluate the idea more quickly.

I have a patent or published patent pending application.

Don't have a patent?

How Does The Process Work?

Step 1: Overview
Step 2: Provide contact information
Step 3: Describe your idea
Step 4: Submit your idea

After your idea is submitted, you’ll receive an email confirmation. Then depending on your idea you will receive an additional email from the appropriate department within thirty days. We appreciate you taking the time to share your idea with us!


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